
Methodology
Sampling and data collection
This report relies on data collected through Morning Consult’s proprietary survey research capabilities. Data comes from surveys conducted in June-July 2024 among representative samples of roughly 1,000 adults per country, with unweighted margins of error of +/-3 percentage points. All interviews are conducted online. Surveys field during the second half of the indicated month.
Data is weighted to approximate representative samples of adults in each country surveyed. Weighting parameters vary by country.
Consult our Global Political Intelligence Methodology Primer for additional details on sampling and data collection procedures, weighting and representativeness, margins of error, and question wording.
About Morning Consult
Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act. Learn more at morningconsult.com.
Email [email protected] to speak with a member of our team about the Global Corporate Purpose Tracker.
ncG1vNJzZmiooqR7rrvRp6Cnn5Oku7TBy61lnKedZMGzrcKknKurX5y5sK7ApWScp6KlvLOt055kqa2ipby0sYytqZqbm5q%2F