Gen Z’s Favorite Brands ranking uses data from Morning Consult Brand Intelligence, which fields tens of thousands of surveys across the globe every day on over 4,000 brands and products. This Brand Intelligence data set was gathered May 1-Aug. 21, 2022. Sample sizes vary by brand, with an average representative sample of 16,053 U.S. adults per brand, including an average of 2,031 Gen Z adults (those born between 1997 and 2004). The overall rankings were determined by measuring the share of Gen Z adults who rated their opinion of each brand as either “very” or “somewhat” favorable. The standout rankings were determined by taking the difference in favorability between the highlighted population and the benchmark population.
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